I’m a designer who lives in the 'messy middle' of complex systems, but outside of work, I’m usually found with a guitar in my hand, hunting for the best food in the city, or drawing weird things that have nothing to do with spreadsheets.
My approach to design was forged in a control room, not a studio. At Meridian Energy, I was the "voice on the radio" for field crews - managing safety protocols and turbine alerts where systemic reliability was the baseline for safety.
I wasn't fixing the machines; I was ensuring the system kept the people safe. This role taught me that a design is only as good as its reliability in the field.
At Deliveroo, I moved from tech support into architecting the logic of how humans and data move through a global system. I designed the "Sales-to-Live" process and Salesforce workflow logic to remove manual blindspots. My goal wasn't just to make it look good; it was to ensure the right information reached the right person at the right time without breaking.
I applied this logistics-driven mindset to complex game ecosystems at PikPok, where I was promoted to Senior in six months due to my proactiveness. I recently architected a localization pipeline managing 6,500+ strings across 18 languages. The system is so robust it is now being scaled as the foundational standard for the studio's 2026 update.
My Master’s research taught me that the best solutions often already exist with the people in the field. Whether it's field volunteers or game developers, my design process focuses on information sharing rather than just the device. From my early days as a Visual Merchandising Coach at Kmart to pitching designs to the C-suite today, I’ve always focused on how visual cohesion can make complex ideas easy to digest.
Whether I'm collaborating with a cross-functional team or advocating for the person on the other side of the screen, I make sure humans stay at the heart of the system.
My Master’s research taught me that the best solutions often focus on how information is shared between people, not just the device they are holding.
I am a "fixer" by nature, which means I’m always hunting for the friction. I don't just wait for a brief; I look for the gaps in a process where data is getting lost or people are getting frustrated, and I find a way to bridge them.
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I have a deep toolkit of design methods and frameworks, but my real strength is knowing which one to grab to get the right result.
Whether I'm pitching a vision to the C-suite or helping a junior designer through a technical hurdle, I adapt my approach to keep the project moving.
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